2010 will end with $966 million in eBooks sold

James McQuivey at Forrester Research blogged about the findings of their latest study titled: five-year forecast for eBooks in the US. The major headlines for this forecast is:

• 2010 will end with $966 million in eBooks sold to consumers. 
• By 2015, the industry will have nearly tripled to almost $3 billion.
• Only 7% of online adults who read books read eBooks.
• The average eBook reader already consumes 41% of books in digital form (including the people who don’t have an eReader).
• Those who have a Kindle or other eReader, they read 66% of their books digitally.

At that size and higher, not only do publishers need to take digital seriously, they must make it the new default for publishing, preparing for a day in which physical book publishing is an adjunct activity that supports the digital publishing business. And this dramatic reversal will have happened faster in book publishing than in any other media business. Not just because publishers have had years to watch other media industries face the digital transition, but also because book publishing is a single-revenue business.

You can read James' post here.