Starbucks has introduced new additions to its Starbucks Digital Network, in partnership with Yahoo! The new additions are The Economist, ESPN Insider Rumor Central, Marvel Digital Comics
and Mediabistro. Launched on Oct. 2010, the network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events. Powered by free Wi-Fi
, it’s accessible via laptops, tablets and smartphones in nearly 6800 U.S. company-operated Starbucks stores. Today’s line-up gives free access to premium content covering global news, sports, comics and careers.
The six channels on the Starbucks Digital Network are created to inform, entertain and connect customers with what is most important to them. Content continues to be offered in a snackable format so the network is easy to explore whether customer have a few minutes or an hour. Since launch, most customer log-ins to the network are for a few minutes. Following is a rundown of all network content providers.
and Mediabistro. Launched on Oct. 2010, the network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events. Powered by free Wi-Fi, it’s accessible via laptops, tablets and smartphones in nearly 6800 U.S. company-operated Starbucks stores. Today’s line-up gives free access to premium content covering global news, sports, comics and careers.
The six channels on the Starbucks Digital Network are created to inform, entertain and connect customers with what is most important to them. Content continues to be offered in a snackable format so the network is easy to explore whether customer have a few minutes or an hour. Since launch, most customer log-ins to the network are for a few minutes. Following is a rundown of all network content providers.
- News & Sports: Digits (WSJ technology blog), WSJ.com, The Economist
, GOOD, New York Times Reader 2.0, USA TODAY eEdition, ESPN Insider Rumor Central and Yahoo! News.
- Entertainment: iTunes, Bookish Reading Club, Marvel Comics, New Word City, Nick Jr. Boost, SnagFilms, Starbucks Entertainment and Yahoo! entertainment offerings.
- Wellness: Rodale with Men’s Health, Women’s Health, Runner’s World, Bicycling, Prevention, Organic Gardening, TrainingPeaks, Eat This, Not That! and Rodale Books.
- Business & Careers: LinkedIn, Mediabistro, Starbucks Careers and Yahoo! Finance.
- My Neighborhood: DonorsChoose.org, Flickr, Foursquare, Patch, and Zagat.
- Starbucks: MyStarbucksIdea, Starbucks Coffee Blog, Starbucks Nutrition, Starbucks™ Shared Planet™, Starbucks Card and My Starbucks Rewards.
- Landing page and other featured content: The Weather Channel, Foursquare check-in, Starbucks Card log-in, a social media dashboard highlighting Facebook, Twitter, My Starbucks Idea and YouTube, and the Yahoo! search bar.
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