September 27, 2010

Amazon Kindle for the Web Launched

Amazon.com has introduced the beta version of "Kindle for the Web," aiming to make it even easier for kindle users to discover new books and authors by sampling Kindle books directly through web browsers--no installation or downloading required.

Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites.

Customers simply click the "Read first chapter FREE" button on a book product page on Amazon or on other websites, and the first chapter will open within the web page. Customers can change the font size and line spacing, adjust the background color, and share their favorite books with friends and family via Facebook, Twitter, and e-mail--all without leaving the book in the browser.



Amazon Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store has over 700,000 books. Over 575,000 of these books are $9.99 or less. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

In the future, Kindle for the Web will include optimization for mobile browsers and other features. More information about Kindle for the Web and how to embed Kindle book samples is available at amazon.com/kindlefortheweb.

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